I am a designer working with brand personality and packaging design. I use visual communication as a way of questioning the design that currently exists in our world today. My practice is situated between design and creative thinking in order to question issues of originality and diversity in design as we know it. Through my practice, my aim is to discover areas in which originality, innovation and unconventionality is lacking in the world of design, and to create unique pieces which challenge this phenomenon of uniformity. My project Barrelled is based upon brand personality and packaging design where my intention was to create an edgy and unique wine label that sets itself apart from competing products available on Australian shelves.

https://instagram.com/chloegordondesign

Photo credit: Chloe Gordon