Karina Wijaya, Erde. Brand Packaging: Digital Print, 2018. City Collection

The definition of a graphic designer is varied. For me, I define myself as a graphic designer who comprehends on complicated things and transforms them into efficient solutions, exploring ways of the navigation system to make a design more understandable. Furthermore, explore culture and history as part of my design work. I grew up in a very diverse environment and it inspires me to commemorate that differences. My design practice involves image making, publication, and branding as part of my design exploration. Erde covers my love for culture in the form of illustrated packaging. It is a reed diffuser that available in certain cities as a souvenir, to reminiscence the scent of that city and the memories left behind. For this city series, I explored three underrated travel destination and honour their culture in the form of vector illustration.