Hexe is an apothecary brand that believes magic is just science we don’t understand yet. Hexe encompasses traditional herbal medicine with modern science. The packaging design draws on traditional imagery of witchcraft with modern design approach. The branding combination of old and new is designed to reflect companies philosophy of using learnings from the past to help build a better future. I am a multidisciplinary designer focusing on the potential for science and design to create a more positive and sustainable future. I use visual communication as an analytical tool for exploring the connection between humans and nature. My practice is situated between service design and graphic design in order to explore issues of societies current disconnect and ignorance of the natural environment that created us, and with which we could not live without.

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Photo credit: Sasha Aarons