Sophia Ireland, Taylor Made Escapes Rebrand. Branding and marketing strategy, 2018.

I’m a brand strategist, digital marketer and the Founder and Editor-in-Chief of Orenda Magazine. My practice is situated between design and business, with a focus on creative entrepreneurship and strategy development. I am passionate about building entrepreneurial communities that value creative enterprises. My project is a brand strategy guide, marketing plan and design collateral for a preexisting luxury business, utilising a combination of design and business strategy to improve brand perception. This leverages branding, marketing strategy and copywriting to improve upon an existing business and empower the end users to take control of their own design and marketing in the future.