Handle with Care

I’m a concept-driven Visual Communicator focusing on brand identity and packaging design. I help businesses and organisations to analyse the purposes, personalities and emotions behind the context and communicate the essence with strong concepts that have a great balance of clarity and abstract, believing it will form engagement with the audiences and leave stronger impacts. My project ‘The Poverty Restaurant’ explores data visualisation on the global issue of poverty in an ironic way by installing a luxury fine dining setting with food under $1.90 in total. Besides poverty, it also touches on related issues like global inequality, hunger and globalisation, transforming all these complex information and emotions into an interactive installation that allows intellect engagement and rooms of reflections for the audiences, which then draws them closer to these issues emotionally.

作為一個品牌與產品的概念設計師，我希望能平衡虛與實的傳達，利用概念為主線來消化繁複的感性思維並轉換成統一的理性思維，讓所有的情緒、性格、故事、得以被看見，以此打造一個反思和對話的空間，構建體驗者與品牌之間的連結。

https://www.instagram.com/billchin_design/
https://www.behance.net/billchin

Photo credit: Bill Chin