Handle with Care

Clara Tandi
Shanghai St Reimagined
Branding Strategy : Mixed media: Paper, MDF wood, Rubber Band, White tiles, Acrylic paint, Grout and Fast Nails, Cardboard , 2019.

Clara Tandi is a Melbourne-based visual storyteller, obsessed with strategic branding and user-experience. She uses strategic thinking and research as an analytical tool for exploring ways to breathe life into brands, and design identities and create content purposefully with the end-user in mind.
Her practice is situated between strategic branding and user experience in order to understand the user and market a brand. My project is a simulation of brand experience design of renowned, local, dumpling eatery, Shanghai Street, through the refresh of identity. 


Photo credit: Clara Tandi