Handle with Care

Daniel Ha
Giving Sole Charity
Poster Design, Strategy Design, Visual Identity : Paper , 2019.

Daniel Ha is a Melbourne graphic designer focused on creating strategic design outcomes. Specialising in visual and brand identity, he practices with a methodology by questioning, exploring, and identifying his objectives to gain valuable insights to creating unique outcomes.

“Giving Soles Charity’ is a poster campaign created to promote awareness for the homeless and foster care youths. The campaign is strategically designed using carefully written content purposely distorted/warped and applying the colour orange to psychologically create mental stimulation to my audience. The Black and white images are then strategically placed in conjunction between the images and the written text to help create emotions of guilt.


Photo credit: Smail Bouhari