Handle with Care

Meng Ting Xu
Branding & Packaging Design: Ink on paper, 2019.

I am a graphic designer working with branding personality and packaging design. I use visual communication and marketing research as a device for exploring communication systems. My practice is made up of packaging design, branding design, art direction, and creative thinking, in order to respond to urgent issues of society and the environment. My project “Blue Land” is a packaging design for a new “modern Icelandic” homeware brand made from volcanic rock. Inspired by beautiful and unique landscape forms from Iceland, I have combined digital drawing with a minimalist style, to create a tea service packaging as my grad show object.


Photo credit: Junjie Hu& Mengting Xu