Handle with Care

Yu Jin Chae
Save The Arctic
Environmental design: paper, acrylic block, digital print, plastic jar, 2018.

I’m a communication designer focused on branding design. I use visual communication as a platform for exploring global issues in today’s society like sustainability, responsible design, and environmental design.My practice consists of branding design and environmental design in order to consider issues of social problems. As a creative, I am a mix of a teacher, designer, and activist, concerned with design as a catalyst for change; whether social, emotional or environmental. My project “Save The Arctic” is a teaching aid in the form of the board game in order to target primary school children through the use of creative thinking, and game mechanics, so they can learn about the environment and global warming. My aim is to discover new ways of making a difference, responding to environmental issues, through design. This project incorporates logo design, packaging, and original teaching aids.


Photo credit: Jenny Yu Jin Chae