Handle with Care

Zoe Baumgartner
Readings Of Context
Interactive Textile: Digital print on cotton , 2019.

I am a multidisciplinary designer and photographer, utilising an approach that highlights collaboration and mixing mediums.
My practise investigates human and non-human relationships, interactions and reliances- exploring how they grow and develop, and why.
Across my work I aim to visually represent ideas and projects. Employing the tools from both photography and design, my work strives to clarify and expand conversations surrounding visual communication.

Readings Of Context, is a collection of texts and images printed onto fabric to examine how communication is influenced by the environment and context it is consumed in. Unlike rigid classic types of publication, Readings Of Context, allows for different interpretations and “readings” of the content, due to it’s malleable nature. Readings Of Context is an expansion of the discussions in a previous studio piece of mine, The Bread Book which looks at the fermentation of text and the life text lives outside of its initial intended purpose. This idea is furthered through challenging designs attempts at streamlining interpretation and communication. Using the writings of artist and ancient history student Chaya Kasif, spiritual teacher Mooji and designer Bruno Munari as research, Readings Of Context, becomes an interactive encouragement of misinterpretation.


Photo credit: Zoe Baumgartner